- Strategy, plan, and execute multi-channel marketing campaigns with a primary focus on offline activations, local community events, and experience center marketing for 10 Minute School Learning Centres.
- Own Performance Marketing (PM) initiatives to position learning center programs, drive hyper-local foot traffic, and build product-market positioning in key catchment areas.
- Monitor and analyze key marketing metrics, including Leads, Cost Per Lead (CPL), Conversion Rate (CVR), Customer Acquisition Cost (CAC), and Revenue to continuously optimize offline and online funnels.
- Lead and align campaigns across Content, Social Media, CRM, Performance Marketing, and PR to create an integrated ecosystem that feeds into the physical centers.
- Collaborate seamlessly with internal Creative, Performance Media, Business Development, Operations, and Sales teams to bring Market activations to life on schedule.
- Conduct competitive market research, analyze learner demographics in center locations, and establish local academic or community partnerships to drive brand presence.
- Take hands-on ownership of marketing budgets, resource allocation, and campaign ROI to ensure target enrollment goals are met for physical learning centers.
Qualifications
- BBA/MBA or equivalent degree in Marketing, Organisation Management, or a similar field.
- 3–6 years of experience in Performance Marketing (PM), Offline/Activation-Led Marketing, Growth, or Integrated Marketing Communications.
- Prior experience scaling offline education centers, coaching branches, retail chains, or experiential venues is highly preferred.
- Proven track record in orchestrating large-scale offline activations, ground-level marketing, and integrated Content-to-Activation campaigns.
- High proficiency in data-driven marketing, able to interpret lead funnel data, track CAC/LTV, and translate metrics into actionable growth tactics.
- Strong leadership capabilities to manage complex, multistakeholder marketing projects under tight deadlines with high accountability.
Additional Information
10MS is a fast-paced, growth-driven company that looks for team members to grow with it by offering a generous total rewards package, flexible work environment, and a start-up culture for fast professional development. No matter the location or the role, every 10MS employee shares one mission: to transform education together!
Employee-Centric Policies
- Competitive compensation plans
- Weekly 2-day holiday
- Open Pantry: Free snacks and unlimited coffee
- Partially subsidized lunch
- Two annual festival bonuses
- Yearly salary review
- Annual Recognition and rewards programs
- Annual Performance Bonus
- Instant Recognition Program
- Comprehensive group medical & life insurance
- Monthly and yearly team-building events with game nights!
- Comprehensive Leave Policy
- Flexible working hours
- Chance to work alongside our incredible team
Join us to transform education together. APPLY NOW!
Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, or disability. 10MS is committed to a diverse and inclusive workplace
